The joke goes like this - Someone was looking for something on the ground below a lamp-post. The cop asks him, did you lose something. He replies "yes, i lost my keys". Cop - "Did you lose them here ?" . The man replies "no, I lost them over there, but the light's better here."
Most of us figure out what to search for , or figure out a brilliant business idea but spend most of our time in the wrong place. This is what is called as "majoring in minors" (courtesy this video). Most people spend major time and effort in minor things and cant figure the more important things.
Example being when starting a website. Spending most of time in developing it, using cool and newest technologies, starting from scratch, but missing out on things like target audience, business proposition. If you do not know whats the size and type of your customer, your website is doomed to die. So 90% of the thing could be to launch it, but the most important thing would be the last 10%.
Moral of the story - Do not just concentrate on what is the easiest to do. Concentrate on whats more important. Searching for the key under the lights might be an easy task but you are going to fail as the key is not there.
No comments:
Post a Comment