Wednesday, October 21, 2009

The elevator pitch

Elevator Pitch

Came across a nice video about how to pitch about your business idea to an investor in a 2 minute presentation.

A good elevator pitch is made up of two key elements

1.layout the pain statement - what you are trying to solve

2.value proposition - how does your venture solve that problem

A good elevator pitch must pass four key tests

1. It should be short - you might have just 2 mins to deliver your pitch

2. It should be easy to understand - even a non technical guy should be able to get the idea.

3. It must be greed inducing - how are you planning to get $$ and how much ?

4. It must be irrefutable - must be self explaining and leave the investor with more answers and less questions.

Quite impressive !

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