Read this interesting post in Gaurav's blog - http://brandfizz.wordpress.com/2010/04/07/how-to-create-a-positive-brand-image-in-social-media/
Quite interesting. And I like the idea of creating one's own brand and maintain it.
I think I also need to create a brand, of myself, for this blog, and for the work I do. Game on !
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