http://www.youtube.com/watch?v=W4Faoo1wDag
Google has started an awareness programme in India to go to every nook and corner of the country and spread awareness about internet. How ? Using a bus equipped with internet where people can visit, surf and be aware of whats in it for them.
Quite impressive. Internet in India has penetrated just aout 7%, considering that we have a very wide network of wireless and wired connections all over India. Internet is cheap in india as well, you just need to pay 10 Rs per hour in an internet cafe. So the reason behind this low penetration is lack of awareness.
So I think Google has hit the bulls eye in its effort to increase the internet user base. This way people will be aware of how they can use the internet, be it education, news, entertainment or business. And it will mean more business for Google as well. Companies like Yahoo and Indiatimes should partner with Google in this campaign. A booming business will help everyone in the long run.
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